![]() News & information for the Green Industry |
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Feature Articles: |
Feature Site This Monthwww.newholland.com |
Quill Services Ltd. 945 Alston St. Victoria BC Canada (250) 382-6227 fax (250) 385-6267 quill@quillserv.com |
NEW! On-Line Notice Board for Associations |
Who Are The Audiences? |
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When is a catalog not a catalog? |
Recently Completed |
The GAME Plan |
The Tough Jobs:
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Allergies? |
Feedback |
Crystal Ball |
This Month's Feature Links |
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"Everything that can be invented has been invented"
--Charles H. Duell, Commissioner, U.S. Office of Patents, 1899, arguing that the office should be disbanded.
At Quill Services, we have just completed the development of one of the most innovative tools that any association can possess ... the ability to provide current information to it's members quickly and easily.
Quill's new Distributed Internet Messaging System (DIMS) was developed to provide associations with a means of disseminating information to it membership. It needed to be reliable, easy to use, cost effective and above all, a valuable communication to for members to keep up-to-date with.
This new system is so easy to useif you use the Internet, then you will already know how to use this system. You can create notices and information as often and as detailed as you need. It can save huge amounts of time and considerable expenses in phone calls, faxes, postal costs, and stationery. The system can even provide an 'archive' of the messages posted, for future reference, making any individual item quick and easy to find.
Members will have easy access to the most up-to-date messages and information from the association. Messages that need to stay on the system longer can be tagged to remain on as long as needed. Need to go back a check a message or information from the past? Go right ahead: search past messages for the information that you need, when you need it.
Want to see a preview? Visit to the DIMS demo site <http://www.ordersite.com/dims/>
The common thread to these success stories is the use of databases to store and create published information, whether in print, on disk or over the Web.
Once information (such as inventory, specifications or membership listings) is collected into a database, it can be formatted for many purposes. And there more cost savings each time that data is used for another project - in the business this is called re-purposing the data.
The first important characteristic of the databases we produce for customers is that they are built with off-the-shelf database software for desktop computersso that it is easy for the customer to input and update the information in them, without special training.
The second is that the information needs to be entered only onceall projects produced from that database in the future will contain the updated information. This reduces both labor and the rate of human error.
The third advantage is searchability. Have you ever had to go rooting through old file cabinets looking for a particular file? Youll appreciate one of the fundamental benefits of databasesthey are searchable. Your target record can be searched for and found by just about any criteria.
The new DIMS messaging system (see article, page one) uses a database to store and organize the messages. Among the advantages of this are reduced maintenance, easy searching ability, and an archived audit trail of the messages posted.
Databases also have a great deal of flexibility in the way the information is reported and presented. Need a custom price list with special prices for a volume customer? Need a list without prices? All of this can be done with a minimal amount of manipulation in the software.
A well-designed database can also grow with youas you handle new customers, products or services, new locations, or larger volumes, the database can be updated, expanded, or hooked together with other databases.
Please contact us if you have any questions about what database programming could do for you.
Finding staff, evaluating their efforts, and releasing them from service, are among the toughest roles for small organizations. Unless you have a background in human resources, the area of staffing is a struggle for most owners and managers.
There are a number of risks with hiring new staff, and their are risks with releasing existing staff. To reduce these risks there are a few things that anyone can do, that involve educating yourself. This doesn't mean you need to go back to school for 5 years, it does mean you need to familiarize yourself with your local and federal laws on hiring practices, and follow a few hiring guidelines.
The first thing to determine is what will be the role of the person(s) you will be hiring. You need to make a list of the duties they will be doingthis is VERY important (as you will see later). The list of jobs and duties will help guide you to a clearer definition of the type of person you need.
As the role becomes more important with the company, so will the list of duties and jobs become more important. If you are hiring someone as a laborer, picker or other seasonal work, it will not be as important to have an individualized list of duties. If you are hiring for a management or 'overseer' type of job this will become very important.
Once you have determined that you do need to hire new staff, the next big question is where to look.
Running ads in news papers or periodicals will provide you with candidates; but this may be your most expensive way to find the largest number of least-qualified applicants. The expense is not in the cost of the ad, but the staff time to field the calls and applications, then to winnow the wheat from the chaff from possibly hundreds of applicants.
Better areas to find personnel are through the use of hiring firms (headhunters), or by Heart Hunting.
By far the best candidates, and ultimately the best employees, come through Heart Hunting, which simply means they were recommended to you by someone else (another employee, a neighbor, a friend, a relative, etc.).
Dont ignore the possibility of contacting your industry association or even your competitors in other towns. Even though you may compete for sales, you may not be competing for skilled workers in the same labor pool. It is a win all around if a competitor has a good employee who is moving to your town and they can refer them to you.
The reason that employees located from recommendations of others are generally among the best employees is that both parties will want to make the other look goodthere is a vested interest in a successful relationship.
There are a variety of resources on the Web that can assist with Hiring, Evaluation, Release processes, many of them are posted by your individual federal, state or local governments.
In Canada, a Web site is dedicated to the Agricultural job market - <http://www.agri-labourpool.com>.
Your state Extension Service or Employment Department may have something similar.
The most expensive employee is the one that you have recruited, trained and then lost.
Employee retention is one of the cornerstones of business cost reduction. When you find good people, keep them. This doesnt just mean paying them promptly on paydayit means setting clear expectations and responsibilities, letting them know theyre valued, accepting their input, paying them well, and giving them the opportunity to learn and advance on the job.
Unless you want to finance your competition by continually training people that end up working for other firms, this is an investment you cannot skimp on.
What do Allergies have to do with the Nursery Trades Industry? Not much other than hayfeverexcept that we have just completed a 'live' eCommerce internet site for Allergy Direct of Atlanta, GA,
<http://www.allergydirect.com>
If you, or anyone in your family suffers from allergies, excema or asthma, please visit their new on-line store. They have great products, and besides, we built the sitecheck it out!
According to USDA - Economic Research Service, this segment of horticulture is increasing at $500 million in "grower cash receipts" on an annual basis. This puts the ornamental horticultural trades at number 7 in ranking as the most important commodity group.
It has been widely known for some time that the United States the world's largest producer of greenhouse and nursery crops, what is not as well known is that the US is also the world's largest market with consumer expenditures several times that of Japan, and that the Floricultural and Environmental Horticulture products is becoming vastly important in world markets.
So what does this mean? Anyone who is lucky enough to be in a "growth industry", is wise to capitalize on their good fortune.
With slow rises for many commodity prices, net farm income is forecast at $44.6 billion in 1999, lower than the revised estimate of $48.0 billion for 1998, but near the longer term decade average. Net cash income in 1999 is forecast at $55.5 billion, an amount above the average annual earnings for the decade. For 1998, net cash income is now estimated at $59.1 billion, the second highest on record.
In large part, the viability of the farm economy is derived from the financial soundness of the balance sheet. Assets will continue to increase in value, though at a slower rate than in recent years. Growth in farm debt is expected to level off or decline a modest amount, ending 6 years of increases. Farmers' equity in agricultural assets is projected to increase for the tenth straight year, to more than $900 billion at year-end 1999. Thus, the agricultural sector will remain financially strong in 1999.
More at: <http://www.econ.ag.gov/briefing/fbe/fore/fore.htm>
Jupiter Communications predicts that Internet on-line sales will grow to $12 billion in 1999 and up to $41 billion in 2002. This is not counting business-to-business orders on the Internet. In 2003, Forrester Research predicts $1.3 trillion in business-to-business use of the Internet, such as companies placing orders from suppliers.
This shows that a large part of order fulfillment is moving to electronic (Internet) rather than phone, mail and fax transmission. This trend makes sense, as it is more cost effective for both buyer and seller.
It also means that the suppliers who deliver the right customer service today over the Net will have the chance to set the buyers preferences early. Once a buying habit is set, it tends to remain in place as long as the service expectations are met. The factor that the Net does change in the buyer-supplier relationship is to make it easy to find a new supplier if the customer service is not there.
What this means for suppliers is that they need to capture customers early (setting the preference) and retain them by delivering consistently excellent customer service.
The tenth Georgia Tech GVU WWW User Survey was released on Jan. 25. This is a random survey of Internet users, their demographics and their patterns of internet use. More at: <http://www.cc.gatech.edu/gvu/user_surveys/>
In keeping with the theme of crystal ball gazing, here are some sites that offer an opinion on the future of Horticulture or eCommerce.
Of all the people who will view your Web site, you need to identify the specific audience groups that you most want to communicate with. Develop profiles of the different audience groups you want to attract, and put yourself in their shoes. In the role of the audience member, ask yourself What is it I want to find at this Web site? What wold be valuable to me? How will I know when I have come to the right place?
Use this intelligence to tailor your Web site messages to satisfy the needs of your target audience groups.
We decided to go and look at some of the major machine manufacturers to see what their web sites are like. We first of all went to New Holland (makers of farm equipment - tractors, combines, etc.). Their URL is <http://www.newholland.com/>. We recommend going to this site if you feel a compelling need to inject some frustration into your day.
Our attempts at getting on the site were some of the most hair-pulling web experiences we have ever had. In fact, if you have images turned off in your browser (like many of us have, to speed up downloading) this site is a nightmare to try and access or move around in.
The over-use of large numbers of graphics bogs the site down immenselyand then you have to fight your way through the 'java script errors', cookie downloads, inconsistency between pages, broken links, some pages that have text links while others don't; the list goes on and on. I can't help commenting that here is a company worth literally hundreds of millions of dollar$ with all the resources they have, why can't they put together something resembling a decent, workable web site? The whole thing is a hodge-podge of "what not to do".
Why is it important to have text links and descriptive text on every page? Besides frustrating those viewers who arrive with Images Turned Off in their browser, think of the visually impaired customer, who relies on text commands and text-to-speech software to navigate the Web. If all of a sites navigation is designed in graphics and image-maps without text equivalents, it becomes impossible to use the site. The consequence is that the company loses customers.
We didn't look any further at manufacturers of large equipment today, one was enough. Imagine for a moment if this was your web sitehow would your customers feel about dealing with you after this experience?
If you are a sports enthusiast, you will know the importance of a game plan, and if you are a coach, little league or major league, you know that every game needs some kind of a plan before you start. The reason for this is that you want your team to win, or at least to have a good showing. Having a plan will assist the coach and the players because they will all know HOW to carry out their roles so that they all work in concert with one another and not at odds with each other.
Building a Web site is no different than coaching a team. Quill Services has developed a very comprehensive system to help organizations establish the Ifs, Hows, Whens, and Whos of implementing a Web site. The GAME Plan stands for Goals, Audience, Message, and Effectiveness. These four critical elements are mandatory for any company contemplating building a Web site. Their importance cannot be overstated because they will constitute the foundation on which the site will be built. Just like building a house, the foundation must be strong enough to support the house, AND allow for any future modifications or changes to the house without having to tear it down and rebuild it each time.
Planning is the first step and the one step that most organizations overlook in building a Web site. We can all take a lesson from the Sports Coach; plan our game and work our GAME Plan.
Web Sites that Quill Services currently has under construction:
"Putting up-to-date, technically-rich product information on the Web helps our customers find the products they need and has increased sales. Quill Services' expertise allowed us to transfer our technical information into a database that drives the Web site - and simplifies publication of our printed material."
We have been contacted by several organizations to see if we are available as quest speakers. The answer is YES, by all means. We typically need about 30 days notice (but we can be flexible on this depending on prior commitments). For moderate travel and living expenses, our resident public speaker, Colin Knecht, will make himself available to speak on behalf of any nursery trades associations. Colin has plenty of experience with groups from 30 to 700, and can make an interesting and informative presentation that is sure to provide your audience with new perspectives and ideas they can use immediately.